“Spedale Senza Frontiere”: transmedia storytelling and robotic technology

“Spedale Senza Frontiere”: transmedia storytelling and robotic technology to tell the story of MSF’s care and hospitality at Santa Maria della Scala in Siena

The exhibition will be accessible online from 20 November

November 19, 2020 – The convergence of multiple media makes it possible to tell four stories from four different countries. These stories represent the heart of the “Spedale Senza Frontiere” transmedia exhibition. A project about the work of Doctors Without Borders (MSF) carried out by a group of students of the XIV edition of the Master in Business Communication of the University of Siena. The project is the result of the collaboration between the Municipality of Siena, the Santa Maria della Scala Museum and Doctors Without Borders (MSF).

The stories have been conceived as a narrative path crossing a plurality of media and content formats: the visitor will experience an immersive website, an interactive chatbot, visit an exhibition and look at illustrations, read personal blogs and watch a series of video-interviews. A transmedia project that offers a personalized and immersive experience, showing different points of view and especially attentive to the point of view of children.

The exhibition, open from November 20, focuses on the actions of MSF and the past function of the Museum of Santa Maria della Scala, an ancient hospital whose walls served to protect the sick and the orphans. The Santa Maria della Scala Museum will host the “Spedale Senza Frontiere” exhibition, one of the main element of the whole transmedia project.

Thanks to the BrainControl Avatar device, people with mobility impairments will access virtually to the exhibition. At the time of the pandemic, this service should be a tool for using online museum spaces, to admire from remote prestigious environments loaded with history and enjoy the beauty of unique art collections through a remote-controlled robotic alter ego, a product developed by LiquidWeb company.